Downtown Fayetteville's Boutique Event Space for Elevated Gatherings

Understated luxury meets local authenticity, on the Square in downtown Fayetteville, Arkansas.

The Avenue is An Intimate Event Venue on the Historic Fayetteville Square

The Avenue event space is  warm, charming, and a open. The interior works beautifully as a blank canvas for your own styling, or designed start to finish by our team. Located on the first floor of the Pryor Center, you're steps from the Square's best restaurants, hotels, and parking.

Private Event Space for Every Occasion

The Avenue is built for intimate, elevated gatherings that feel intentional from start to finish.

Corporate Receptions and VIP Dinners

Client entertainment, executive dinners, launch celebrations, and end-of-year gatherings done with the polish your brand deserves.

Private Parties and Milestone Celebrations

Birthdays, anniversaries, graduation parties, and intimate celebrations for the moments that matter most.

Nonprofit Events and Fundraisers

A beautiful, memorable setting for cultivation events, donor receptions, and community fundraisers that leave a lasting impression.

Gallery Openings and Brand Activations

A sophisticated environment for creative showcases and curated pop-up experiences in the heart of downtown Fayetteville.

Something Else?

If it's intimate and elevated, it probably belongs here. Send us a note and let's talk.

Trusted Vendors

15+

THE SPACE

1100

Maximum Guests

75

years of experience

12+

seated capacity

~50

total
Square Feet

Charming event venue located in downtown Fayetteville, Arkansas

Our Location

1 East Center Street 
Pryor Center - Ste. 150 - 1st floor
Fayetteville AR, 72701

The Parking Situation

* Tours are available by appointment only M-F

Free parking is available on the square and we are conveniently located next to the Town Center Parking Deck

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Meet Alex

2x Founder Ceo, Events expert,  and life of the party

Alex Victtoria is the founder of Alex Victtoria Events, a full-service event planning company rooted in downtown Fayetteville, and the creative force behind The Avenue. After years of turning ordinary gatherings into experiences people talk about long after the night ends, she built the space she had always been dreaming about — a warm, design-forward boutique venue overlooking the historic Fayetteville Square where clients, creatives, and community can gather.